Baguio City 2023
April 23, 2023
Agents, we want you to discover Baguio City on April 23, 2023. In collaboration with Baguio City Tourism Council, we will provide you high quality missions to explore the city on foot together.
Photo by Jett Kalvin on Unsplash
About the #breatheBaguio campaign
The Summer Capital officially launched its #breatheBaguio brand during the 112th Baguio Charter Day Anniversary at Baguio Convention Center with Tourism Sec. Bernadette Romulo Puyat, Mayor Benjamin Magalong, Rep. Marquez Go and other officials and guests.
This year’s celebration theme is, “Moving Forward As One”.
The city tourism and special events division under Engr. Aloysius Mapalo spearheaded the formulation of the brand in collaboration with the Baguio Tourism Council, Baguio Creative Council and other partners from the creative sector.
Mapalo said the #breatheBaguio brand is inspired by Baguio’s history that was formerly an Ibaloy Rancheria that was then transformed by the Americans into a hill station for rest, recreation and wellness, then to what it is now – a bustling highly-urbanized melting pot of various cultures.
The “breathe” denotes a relaxing feeling or being able to breathe when in Baguio that is also popularly known as the City of Pines, he explained.
Mapalo said they also came up with a slogan and logo that will be used in posters, merchandise and other promotional materials bearing the #breatheBaguio brand. /
Baguio launches #BREATHEBAGUIO branding by Gaby Keith, Baguio Herald Express Online
Important Notice!
‘Distracted walking’ law now is in effect in Baguio. Make sure you stop/stand still while hacking portals. Keep your phone in your pocket as you move towards the next portal. You can freely walk inside parks.
Threat of COVID-19. The impact of the virus is still being assessed, changes to the event will be inevitable depending on the situation. Interaction may be limited to prevent spread of the disease, as such, after-parties and meetups may not be organized. More information maybe available soon.